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Reduced client onboarding time by 85%

Quantcast Lead Product Designer 2019-2021 Platform Team

Redesigned pixel tracking tools to get advertisers up and running in minutes instead of hours

Challenge

New Quantcast advertisers were struggling with complex pixel implementation, taking hours or days to get their campaigns running. This created friction in sales cycles and poor first impressions.

Solution

Redesigned the entire pixel tracking setup flow with automated tools, clear guidance, and real-time validation that transformed a complex technical process into a simple, guided experience.

Impact

85% reduction in average onboarding time, from 4+ hours to under 30 minutes, dramatically improving sales conversion and customer satisfaction.

Process Deep Dive

Research & Discovery

Understanding the pain points in the current onboarding process was critical to designing an effective solution.

Shadowed customer success calls to understand pain points
Analyzed drop-off points in existing onboarding flow
Interviewed sales team about objections and friction points
Technical research into pixel implementation complexity

Design Strategy

The strategy focused on breaking down complex processes and providing real-time feedback to build user confidence.

Progressive disclosure to break complex process into digestible steps
Real-time validation with clear success/error states
Automated code generation with copy-paste simplicity
Built-in testing tools to verify implementation

Key Features Designed

Each feature was designed to remove friction and build confidence in the setup process.

Step-by-step wizard with progress indication
Auto-generated tracking code with site-specific customization
Live preview of data collection to confirm setup
Troubleshooting guide with common issues and solutions

Results & Learnings

Quantified Impact

85%

Reduction in onboarding time (4+ hours → ~30 minutes)

Significant

Improvement in sales conversion rates

Reduced

Customer support burden for technical issues

Higher

Customer satisfaction scores post-onboarding

Key Learnings

Technical complexity can be hidden behind simple interfaces
Real-time feedback is crucial for building user confidence
Success feels better when users understand what happened